ᵉᵐᵒᵗᶦᵒⁿᵃˡ ᵖᵘᵖᵖᵉᵗᵉᵉʳ

Apple DVDs, German audacity, and long-ass spaceships
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Hey Big Spammos, ᶦᵗ'ˢ ᵐᵉ ᵃᵍᵃᶦⁿ

Wait… what's up with those tiny letters? Is Már okay? Has he fallen down a well? Or is he far away?

NEITHER! It's a trap. A tool from a master of text.

You see, I've been playing you like a fiddle for years, but… how? Was it by dedicating countless hours on honing my writing skills to tug at your heartstrings through thought-evoking prose? ᶦ ʷᶦˢʰ

Nope, the beautiful thing about technology-bound written communication dominating our existence is that we can supplement our meager writing with form, feel, and f̶a̶l̶s̶e̶ rhythm. 

The downside is that any idiot can mimic it.

01_WYSIWYG-Final_1.1

Everything went downhill after Slack allowed this

Before, only the tech-savvy could mask their vacuous prose through italics and bold by knowing the dark arts of putting _underscores_ or *asterisks* on each side of words, but now most apps offer any simpleton these options in a user-friendly way.

Luckily though, Big Tech hasn't yet caught onto the next frontier in online writing.

So brace yourselves and receive my ultimate bequeathal: ᵗᶦⁿʸ ᵗᵉˣᵗ ᵍᵉⁿᵉʳᵃᵗᵒʳ

tiny-text

There's just something deliciously funny about the sudden injection ʳᵃⁿᵈᵒᵐ ᵗᶦⁿʸ ᵗᵉˣᵗ that I can't put my finger on. Is it an internal scream? A cry for help? An insult whispered under your breath?

I also love that since the developer had to clamber together three alphabets that aren't 'official' in Unicode, the superscript can look wildly chaotic some places — making it a tiny mouse-whisper and MOcKing SpoNGEBoB CApiTALizaTION all rolled into one beautiful sensual assault. 

So, go forth my children, use my gift and wreak havoc on the world.

ᵐᵃᵏᵉ ᵐᵒᵐᵐᵃ ᵐáʳ ᵖʳᵒᵘᵈ

(P.S. there's a feedback form at the bottom of the email, let us know what you think about Big Spam!)

What we're talking about

Apple DVDs, German audacity, and long-ass spaceships

🚀

China's planning a mile-long spaceship, making Space Force seem a bit less silly.

💿

Apple, history's most brilliant, amazing, and innovative tech company, is releasing... a DVD?

☎️

Germany wants to ensure your phone lasts up to 7 years. The audacity.

🤔

China's prototype Mars helicopter looks weirdly familiar…

🚗

Buying a new car? Well, maybe you should wait for the chip shortage to end first.

🍬

A gift for you.

Tweet of the day

Screenshot 2021-09-08 at 12.03.56

~™ CommeRcial bReak® ~

preliminary schedule-2

Technology isn't making us dumber, it's just highlighting how limited our brains actually are.

Agreed? Disagreed?

For more insights like these from Alain Sylvain, be sure to check out the preview videos of our speakers on our socials (and let us know who else you want to see).

Speaking of groundbreaking ideas that you'll hear at TNW Conference 2021… the preliminary schedule is available now!

Get a sneak peak now and we'll see you on September 30 and October 1!

We'll leave you with this:

giphy-Sep-08-2021-12-11-22-04-PM

Love you, mean it.

TNW Editorial

Any good?

We know Big Spam is flawless, yes FLAWLESS! But we'd still like your opinion on today's edition — so pick a goddamn emoji 👇

Positive Meh Negative

From Amsterdam with <3

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